Walt Disney revolutionized the film and art markets, and in the 1930s, he took on the consumer market with the development of the all-encompassing marketing program. Every Disney film, beginning with Snow White and the Seven Dwarfs, has included a complete marketing campaign, and the successful marketing of Disney characters has brought beloved characters into our everyday lives.
The latest exhibit in Special Collections & University Archives, “Walt Disney, Impresario of Consumption,” looks at Disney’s marketing strategy from the 1930s to today using publications, artifacts, and ephemeral materials produced by and about the Walt Disney Company. The exhibit was curated by UCF students in Dr. Keri Watson’s “The Art of Disney” class (ARH 3888).
The Special Collections & University Archives’ exhibit space is located on the fifth floor of the John C. Hitt Library. The exhibit will be up through January 6, 2018.