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Video Spotlight – Types of Research

The video acknowledges that the first step to actually understanding an academic article is understanding the distinctions between quantitative and qualitative. The table below summarizes the information mentioned:

Quantitative Quantitative
Numerical Data
(averages, medians, etc.)
Personal experiences
(attitudes, beliefs, et. – researcher’s experiences influence interpretation)
Can identify patterns and changes over time
(requires greater sample for greater accuracy)
Captures a specific time and place
(results are difficult to generalize)
Controlled environment
(limited naturally)
Uncontrolled environment
(natural)

If you’d like to view more videos from UCF Libraries, navigate to this video page.

About Me:

Hello, my name is Diamond Williams! Welcome to another Video Spotlight, a series in which I watch a UCF Libraries research video and provide a detailed summary for your convenience. If you would like to reach out, please email me: diamond.williams@ucf.edu // diamondw722@gmail.com

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