CMC (Curriculum
Materials Center) Provides a unique collection of P-12 curriculum materials in
the Education Building on the UCF main campus in Orlando.
Rosen(Universal Orlando Foundation Library at the Rosen College of
Hospitality Management) Provides a unique collection of materials in support of the
Hospitality Management program at the Rosen College campus.
This guide is designed to help you conduct marketing research related to
the various facets of the hospitality industry in the United States. For more assistance, please
Ask a Rosen Librarian.
Reference Sources
It is often a good
idea to begin your marketing research in the following types of sources, which are designed
to be consulted for topic overviews or authoritative information. In many cases, they contain
vital information that cannot be found anywhere else.
A denotes
a core resource. For more information about key works in specific industries, consult the Research
Guides listed below each section.
HF5300s – HF6100s, especially HF5415 (general marketing, Internet marketing, etc.)
For more information about the location of books, consult the library catalog.
Library Catalog
Through the
UCF Library Catalog, you can locate books,
journals, audiovisuals, government documents, and other types of materials. You can search
the catalog by Keyword, Author, Title, Subject, and many other ways.
Browsing Periodicals
The following periodicals are available in print
in the library and may contain valuable hospitality marketing information. General hospitality/tourism
periodicals may also have relevant material on the industry. To find articles on a specific
topic, you may need to use one of our databases. A
denotes
a scholarly (peer-reviewed) source. Note that the non-scholarly periodicals listed below
are primarily useful for finding recent stories on new or innovative marketing schemes.
BizBash Florida
Journal of Travel & Tourism Marketing
Business Week
Journal of Vacation Marketing
Cruise Industry News Quarterly
Meetings & Conventions
Cruise Travel
Nation's Restaurant News
Event Solutions
Resort Trades
Funworld
Restaurant Business
Harvard Business Review
Tourism Economics
Hotel & Motel Management
Travel Weekly
Journal of Hospitality Marketing & Management
Vacation Industry Review
Databases
To find articles from journals, magazines, and newspapers
about your topic, you may need to use one of UCF's many databases. (Note: if you are off
campus, click here to find out how to access library
databases using your UCF ID card.)
To find databases that are typically most useful for the study of hospitality, click
on the Database Locator tab on our homepage, and then
choose the subject Hospitality. Some useful databases for hospitality marketing
research include:
Hospitality & Tourism Complete: Includes scholarly
research and industry news relating to all areas of hospitality and tourism, with
coverage from the 1960s to the present.
Leisure Tourism Abstracts: Indexes journals
from the fields of leisure, recreation, sport, hospitality, tourism, and culture,
with coverage from the 1970s to the present.
Business & Company Resource Center: Company
profiles, brand information, rankings, investment reports, company histories, chronologies,
and articles covering company and industry news.
ABI Inform: A general business database that
indexes articles on advertising, marketing, economics, human resources, corporate
strategies and tactics, management techniques, product information, company histories,
and more, with coverage from the early 1900s to to the present.
Business Source Premier: A general business
database that indexes articles in business, management, economics, finance, banking,
investment, and more, with coverage from the 1960s to the present.
IBISWorld: Provides full-text reports on many
U.S. industries, including many related to the hospitality and tourism industries.
MarketLine Advantage:
Provides access to current market research reports covering the automotive, consumer,
energy, financial services, healthcare, and technology sectors.
Mintel: Provides full-text reports on many U.S.
and European markets, including dozens related to the hospitality and tourism industries.
Simply Map: Mapping application that enables users
to develop interactive thematic maps and reports using thousands of demographic, business,
and marketing data variables.
For a more detailed overview of how to use our databases, see the Rosen Research Guide
on Finding Articles.
You may also wish to explore the websites listed on our
Helpful Websites page, or ask a librarian for more assistance.
Vertical Files
We have a small selection of industry catalogs, directories,
menus, etc., that may be helpful for certain types of projects. Ask a library staff member
if you wish to see this material.
denotes
a core resource. For more information about key works in specific industries, consult the Research
Guides listed below each section.
denotes
a scholarly (peer-reviewed) source. Note that the non-scholarly periodicals listed below
are primarily useful for finding recent stories on new or innovative marketing schemes.
