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Rosen Research Guides

Hospitality Research:
Marketing

Introduction

This guide is designed to help you conduct marketing research related to the various facets of the hospitality industry in the United States. For more assistance, please Ask a Rosen Librarian.

A printable version of this guide is also available:
Marketing PDF (44 KB).

Finding Books

Reference Sources
It is often a good idea to begin your marketing research in the following types of sources, which are designed to be consulted for topic overviews or authoritative information. In many cases, they contain vital information that cannot be found anywhere else.

A Core Resource denotes a core resource. For more information about key works in specific industries, consult the Research Guides listed below each section.
 


  Food & Beverage / Restaurants Call Number
Core Resource Demographics of Consumer Food Spending Rosen REF HD9004 .D35
Core Resource Quickservice Restaurant Trends Rosen REF TX945 .Q52 2005
Core Resource Restaurant & Foodservice Market Research Handbook Rosen REF TX901 .R47 2005
Core Resource Restaurant Industry Forecast Rosen REF TX943 .N38
Core Resource Tableservice Restaurant Trends Rosen REF TX909 .A1 T32 2004
Core Resource Who's Buying Alcoholic & Nonalcoholic Beverages Rosen REF HD9348.U52W46
Core Resource Who's Buying at Restaurants and Carry-Outs Rosen REF TX945 .W48

Note: For more food & beverage resources, see the Rosen Research Guides on the Food & Beverage Industry or on Wine & Beer

  Lodging / Resorts / Timeshares / Casinos Call Number
Gold Ball American Casino Guide Rosen REF HV6715 .A64
Gold Ball Perspectives on Timesharing: The Consumer View Rosen REF HD7287.67.U5 P47 2007
Gold Ball Plunkett's Airline, Hotel, & Travel Industry Almanac Rosen REF TX907.2 .P58 2005
Core Resource Travel & Tourism Market Research Handbook Rosen REF G155.U6 T74 2007
Core Resource Trends in the Hotel Industry (USA ed.) Rosen REF TX909 .A1 H3

Note: Also see the Rosen Research Guide on the Lodging Industry

  Meetings / Conventions / Expositions Call Number
Core Resource Center for Exhibition Industry Research Annual Index Rosen REF T396 .E944
Gold Ball Event Solutions Black Book Rosen REF GT3406 .U6 E94
Core Resource Exhibition Industry Census II Rosen REF T396 .E945 2005
Core Resource International Association Meetings Market Rosen REF AS6 .I58 2002
Core Resource Travel & Tourism Market Research Handbook Rosen REF G155.U6 T74 2007
Gold Ball Trends in the Conference Center Industry Rosen REF TX911.2 .T74
Core Resource U.S. Domestic Business and Convention Travel Rosen REF G156.5 .B86 U84 2006

Note: Also see the Rosen Research Guide on the MICE Industry

  Theme Parks & Attractions Call Number
Core Resource Development & Expansion Guide (by World Waterpark Assoc) Rosen REF GV770.7 .D48
Core Resource Economic Impact of the Attractions Industry Rosen REF GV1853.2 .E26
Gold Ball Funparks & Attractions: International Guide Rosen REF GV1851 .F85 2005
Core Resource Managing Attractions for More Profit Rosen REF GV1851 .A4 M36
Core Resource Travel & Tourism Market Research Handbook Rosen REF G155.U6 T74 2007
Core Resource U.S. Amusement Industry Consumer Survey Rosen REF GV1853.2 .U85 2000

Note: Also see the Rosen Research Guide on the Theme Park & Attraction Industry

  Travel / Tourism / Airlines / Cruise Lines Call Number
Gold Ball Access to the 2001 Nat'l Household Travel Survey Rosen REF HE203 .A22 2004
Core Resource Cruise Industry News Annual Rosen REF G550 .C79 2005
Core Resource Domestic Marketing for Travel and Tourism Rosen REF G155 .U6 T69
Core Resource Domestic Travel Market Report Rosen REF G155 .U6 T87
Core Resource Economic Review of Travel in America Rosen REF G155 .U6 E32 2004
Gold Ball International Outlook for Travel and Tourism Rosen REF G155 .U6 T72 2005
Gold Ball Leisure Travel Planning: How Consumers Make Decisions Rosen REF G155.7 .L45 2005
Core Resource Outlook for Travel & Tourism Rosen REF G155.U6 M272
Gold Ball Profile of Travelers Who… Rosen REF G155.U6 .P[varies]
Gold Ball Tourism Market Trends set (international focus) Rosen REF G155 [varies]
Core Resource Tourism Works for America Rosen REF G155 .A2 U52
Gold Ball Travel Across the Generations Rosen REF G155.8.U6 T7
Core Resource Travel & Tourism Market Research Handbook Rosen REF G155.U6 T74 2007
Core Resource Travel and Tourism Works for America Rosen REF G155 .U6 T746
Core Resource Travelers' Use of the Internet Rosen REF G155.U6 T76
Core Resource Who's Buying for Travel Rosen REF G155 .U6 W65

Note: For more food & beverage resources, see the Rosen Research Guide on the Travel & Tourism Industries

  General Marketing / Consumer Spending / Demographics Call Number
Core Resource American Generations Rosen REF HC110.C6 M545
Core Resource American Marketplace Rosen REF HA214 .A6 2003
Gold Ball Business Statistics of the United States Rosen REF HC101 .B875
Gold Ball Commercial Atlas & Marketing Guide Rosen REF G1200 .R32
Gold Ball Datapedia of the United States Rosen REF HA202 .K87 2004
Gold Ball Demographics of the U.S.: Trends and Projections Rosen REF HB849.49 .R875 2003
Core Resource Encyclopedia of Advertising Rosen REF HF5803 .A38 2003
Core Resource Florida Statistical Abstract Rosen REF HA311 .F55
Core Resource Florida Visitor Study Rosen REF G155.U6 F5
Gold Ball Handbook of Marketing Scales Rosen REF HF5415.3 .B323 1999
Gold Ball Household Spending: Who Spends How Much… Rosen REF HC110 .C6 A666 2004
Core Resource Leisure Market Research Handbook Rosen REF GV174 .M55 2007
Gold Ball Older Americans: A Changing Market Rosen REF HQ1064.U5 O43 2006
Core Resource Statistical Abstract of the United States Rosen REF HA202
Core Resource Who's Buying by Race and Hispanic Origin Rosen REF HF5415.33.U5W46 2006

Note: Also see the Rosen Research Guide on the Statistics/Demographics

Browsing
Circulating books relating to hospitality marketing are generally found in the following call number ranges:

  • TX911.3s, especially TX911.3 M3 (general hospitality marketing; hotel and restaurant marketing)
  • G155s (travel and tourism marketing)
  • GT3405 (marketing events, conventions, festivals, etc.)
  • HD69s (branding, name brands)
  • HF5300s – HF6100s, especially HF5415 (general marketing, Internet marketing, etc.)

For more information about the location of books, consult the library catalog.

Library Catalog
Through the UCF Library Catalog, you can locate books, journals, audiovisuals, government documents, and other types of materials. You can search the catalog by Keyword, Author, Title, Subject, and many other ways.

For assistance with searching the UCF Library Catalog, see the Rosen Research Guide on Finding Books, or Ask a Rosen Librarian.

Finding Articles

Browsing Periodicals
The following periodicals are available in print in the library and may contain valuable hospitality marketing information. General hospitality/tourism periodicals may also have relevant material on the industry. To find articles on a specific topic, you may need to use one of our databases. A  Grad Cap  denotes a scholarly (peer-reviewed) source. Note that the non-scholarly periodicals listed below are primarily useful for finding recent stories on new or innovative marketing schemes.

 
Gold Ball BizBash Florida Grad Cap Journal of Travel & Tourism Marketing
Gold Ball Business Week Grad Cap Journal of Vacation Marketing
Gold Ball Cruise Industry News Quarterly Gold Ball Meetings & Conventions
Gold Ball Cruise Travel Gold Ball Nation's Restaurant News
Gold Ball Event Solutions Gold Ball Resort Trades
Gold Ball Funworld Gold Ball Restaurant Business
Gold Ball Harvard Business Review Grad Cap Tourism Economics
Gold Ball Hotel & Motel Management Gold Ball Travel Weekly
Grad Cap Journal of Hospitality Marketing & Management Gold Ball Vacation Industry Review

Databases
To find articles from journals, magazines, and newspapers about your topic, you may need to use one of UCF's many databases. (Note: if you are off campus, click here to find out how to access library databases using your UCF ID card.)

To find databases that are typically most useful for the study of hospitality, click on the Database Locator tab on our homepage, and then choose the subject Hospitality. Some useful databases for hospitality marketing research include:

  • Hospitality & Tourism Complete: Includes scholarly research and industry news relating to all areas of hospitality and tourism, with coverage from the 1960s to the present.
  • Leisure Tourism Abstracts: Indexes journals from the fields of leisure, recreation, sport, hospitality, tourism, and culture, with coverage from the 1970s to the present.
  • Business & Company Resource Center: Company profiles, brand information, rankings, investment reports, company histories, chronologies, and articles covering company and industry news.
  • ABI Inform: A general business database that indexes articles on advertising, marketing, economics, human resources, corporate strategies and tactics, management techniques, product information, company histories, and more, with coverage from the early 1900s to to the present.
  • Business Source Premier: A general business database that indexes articles in business, management, economics, finance, banking, investment, and more, with coverage from the 1960s to the present.
  • IBISWorld: Provides full-text reports on many U.S. industries, including many related to the hospitality and tourism industries.
  • MarketLine Advantage: Provides access to current market research reports covering the automotive, consumer, energy, financial services, healthcare, and technology sectors.
  • Mintel: Provides full-text reports on many U.S. and European markets, including dozens related to the hospitality and tourism industries.
  • Simply Map: Mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables.

For a more detailed overview of how to use our databases, see the Rosen Research Guide on Finding Articles.

Finding Other Materials

Websites
Many government agencies, industry associations, and non-profit organizations provide online access to demographic and market research data.

You may also wish to explore the websites listed on our Helpful Websites page, or ask a librarian for more assistance.

Vertical Files
We have a small selection of industry catalogs, directories, menus, etc., that may be helpful for certain types of projects. Ask a library staff member if you wish to see this material.

Go to: Rosen Research Guides page | Rosen Library homepage

Questions? Ask a Rosen Librarian!

A printable version of this guide is also available: Marketing PDF (44 KB).


Rosen Research Guides | Hospitality Research: Marketing Research

Last updated June 25, 2012 1:07:15 PM

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