Business: Industries Research Guide
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Note: Off-campus access to some online sources is restricted to current UCF students, faculty,
and staff via Pegasus or
Proxy servers.
Industry Overviews
Use these sources to find information about a particular industry. Someone contemplating
purchase of a fast-food franchise, for example, would need not only information about the financial
well-being of the franchisor, but also information about the fast-food and restaurant industry
generally. Depth of coverage for the sources below varies, but usually includes a review of
the industry's past performance, a description of the current situation, and future projections.
Brings together company profiles, brand information,rankings, investment reports, company
histories, chronologies, and periodicals.
Encyclopedia of American Industries
Reference HC 102 .E53
Vol. 1: Manufacturing Industries; Volume 2: Non-Manufacturing Industries. Provides an
industry overview, relevant trends, and statistical data for over 1,000 industries at
the 4-digit SIC code level, representing every 4-digit SIC code for the manufacturing,
non-manufacturing, and service industries.
Encyclopedia of Small Business
Reference HD 62.7 .H553
Contains broad overviews of key industries.
The "Industry Search" capability allows the user to obtains reports on a wide range
of industry sectors, such as Automotive, Insurance, and Telecommunications, and also
to limit by geographical region.
Plunkett's Industry Almanac series
Each volume covers a specific industry, with competitive intelligence, market research,
market and industry analysis, industry statistics, and industry trends. Includes industry
terms glossaries, charts, technology overviews, and directories of industry contacts
and associations.
- Automobile -- Reference HD 9710 .U6 P58
- Biotech & Genetics -- Reference TP 248.17 .P59
- E-Commerce & Internet Business -- Reference HF 5548.32
.P59
- Energy -- Reference HD 9502 .U52 P62
- Engineering & Research -- Reference TA 160.4.P58
- Entertainment & Media -- Reference P 88.8 .P572
- Financial Services -- Reference HG 65 .P58
- Food -- Reference HD 9003 .P58
- Health Care -- Reference RA 410.53 .P56
- InfoTech -- Reference HD 9696 .C63 U5287
- Retail -- Reference HF 5429.3 .P57
Offers hundreds of international market research reports on Consumer Goods, Energy,
Financial Services, Healthcare, Technology, Telecoms, eCommerce, and Human Resources.
Small Business Profiles
Reference HD 62.5 .S6
For many of the small business opportunities covered, provides a data section with helpful
industry statistics, as well as a list of trade associations, manuals, and publications.


Standard
& Poor's Industry Surveys
Reference HC 101 .S7
A quarterly review and analysis of over 50 major industry groups, searchable by industry
in the online version, indexed by industry and company in the print version.
Reference HC 106.5 .A17 (1960-95)
U.S. Documents C62.17
Does not cover individual companies, but does analyze over 200 manufacturing and non-manufacturing
industries, with a discussion of each industry's size, trade position, and growth history.
Continued by
U.S. Industry & Trade
Outlook (below).
Reference HC 101 .U54 (1998+)
U.S. Documents C61.48
Continues
U.S. Industrial Outlook (above).
Analyses of major U.S. industries and sectors in 54 chapters, with industry-specific
outlooks for international trade, discussions of domestic and global economic actions,
and forecasts. Includes geographical snapshots of industry and trade trends. As of Fall
2001, the
Outlook will no longer be available in print, but will be available
as a Web document; for further information, see <
http://www.outlook.gov/>.
U.S. Industry Profiles
Reference HC 106.82 .U6
Profiles the leading 100 industries, including construction, transportation, and entertainment,
with analyses of both current and future industry outlooks.


Value
Line Investment Survey
Reference HG 4501 .V26 (current)
Reference Microfiche HG 4501 .V263 (1969+)
Contains brief, one-page industry analyses, with a discussion of current economic, political,
and technological developments that may affect the industry.
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Business Rankings
Use these sources to find rankings of major firms within a particular industry, usually by
sales, but also by employee size, geographical location, or market share.
Brings together company profiles, brand information, rankings, investment reports, company
histories, chronologies, and periodicals. The "Industry" link allows you to search for
information about industries and companies within a particular SIC code.
The TableBase provides tabular information such as market share, market size, capacity,
production, and forecasting.
Business Rankings Annual
Reference HG 4061 .B892
A collection of "top ten" lists extracted from newspapers, periodicals, directories,
statistical annuals and other publications, arranged alphabetically by subject. Each
list describes ranked characteristics and the criteria used.
D & B Business Rankings
Reference HG 4057 .A237
Ranks U.S. businesses (public and private) within state and industry categories by sales
and number of employees. Includes separate rankings for public and private companies
by sales and number of employees.
Under the "Search by Industry" link, you can search rankings of companies within a particular
SIC code or under a specific SIC description.
Manufacturing USA
Reference HD 9271 .M364
Uses data from various sources, including the U.S. Department of Labor, to identify
leading companies within SIC codes. Also includes an overview of each industry.
Market Share Reporter
Reference HF 5410 .M35
Compiles market share statistics drawn from periodicals and brokerage reports, arranged
by SIC codes. Covers both public and private sectors, national and international.
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Industry Ratios
Ratio analysis relates one item on a balance sheet or income statement with another. Business
ratios and norms are used to compare the firm's operating results with those of competitors
and to identify strengths and weaknesses of the firm relative to its industry.
Reference HF 5681 .R25 A45
Commonly known as "Troy," after the compiler of the series. Gives comparative figures,
percentages, and ratios for such factors as net sales, total receipts, cost of operations,
compensation, depreciation, and amortization for specific industries and for corporations
of similar size.

Industry Norms and Key
Business Ratios (D&B)
Reference HF 5681 .R25 I53
Retrieve a specific company's record or a list of companies
within an industry or a customized group of companies, and then
create comparison reports including extended report items such
as financials and ratios. On the Comparison Reporting Selection
Screen, check the box in the lower left corner to include
averages in the headings.
101 Business Ratios: A Manager's Handbook of Definitions, Equations, and Computer Algorithms
Reference HF 5681 .R25 G38
Does not contain business ratios, but instead gives a detailed explanation of what ratios
are and then describes 101 specific measures and the formulas for their computation
(e.g., "average return on marketing," "price to sales," "floor space per employee").
RMA Annual Statement Studies
Reference HF 5681 .B2 R6
Gives current and historical data for 370 industry groups collected from annual financial
statements of firms. Data is presented by size of firm in assets and in sales. Lists
sources for additional data.
S & P Analysts' Handbook
Reference HG 4519 .S772
Presents industry statistics for those industries represented in the Standard and Poor's
500 Index. Financial data covers 30 years, the selected ratio data covers only six years.
Ratios include current ratio, quick ratio, debt to total assets, debt to total capital,
debt to total equity, times interest earned, inventory turnover, total assets turnover,
profit margin, return on total assets.
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Industry Classifications
The Standard Industrial Classification (SIC) and the North American Industry Classification
System (NAICS), developed by the federal government, attempt to classify all businesses by the
types of products or services they make available.
http://www.census.gov/epcd/www/naics.html
Reference Desk HF 1042 .N67
The North American Industry Classification System (NAICS, pronounced "nakes") is a unique,
all-new system for classifying business establishments. Adopted in 1997 to replace the
old Standard Industrial Classification (SIC) system, it is the industry classification
system used by the statistical agencies of the United States.
http://www.osha.gov/oshstats/sicser.html
Reference Desk HF 1042 U5
Developed for use in classifying business establishments by type of activity in which
they are engaged, primarily for purposes of facilitating the collection, presentation,
and analysis of data. Titles, numeric codes, and industry descriptions are presented
in 11 main divisions and numerous subsections. Replaced in 1997 by the North American
Industry Classification System.
Use the "Industry Browser" to find specific industry codes.
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Statistics
Use the following sources to find statistical information about various industries.
Business Statistics of the United States
Reference HC 101 .B875 (1995+)
Tables give monthly and quarterly data for over 2,500 statistical series as reported
in the
Survey of Current Business
(below), as well as data for the preceding 20 years. Also provides summary data for
individual industries, offering information on production, inventories, imports, and
exports.
http://www.census.gov/epcd/cbp/view/cbpview.html
U.S. Documents C 18.270
An excellent source of industry data at the local level, published as 52 reports, with
one for each state, the District of Columbia, and a national summary. Includes total
number of business establishments, number of establishments by employment size category,
number of employees, and total industry payroll. Data not reported for establishments
with less than 50 employees.
http://www.cm1.prusec.com/yardweb.nsf/Yardeni?readform
Yardeni is the Chief Investment Strategist and a Managing Director of the Prudential
Equity Group, Inc. working out of New York City. His "Investment Strategy Weekly" and
other timely reports explore issues and trends in the economy and financial markets
vital to a broad spectrum of decision-makers.
http://www.census.gov/epcd/www/econ97.html
Produced every five years (in years ending in "2" and "7," although there is several
years' lag time for actual publication) as seven separate titles according to business
type. Each title consists of three subseries: geographic data for each state, detailed
industry data by SIC code, and a subject series for special topics. The seven segments,
with their shelf locations for printed versions, are:
- Census of Construction Industries -- U.S. Documents C 3.245
- Census of Manufactures -- U.S. Documents C 3.24
- Census of Mineral Industries -- U.S. Documents C 3.216
- Census of Retail Trade -- U.S. Documents C 3.255
- Census of Service Industries -- U.S. Documents C 3.257
- Census of Transportation -- U.S. Documents C 3.233
- Census of Wholesale Trade -- U.S. Documents C 3.256
http://www.whitehouse.gov/fsbr/esbr.html
Provides easy access to current federal economic indicators, with links to information
produced by a number of federal agencies. All of the information included in the Economic
Statistics Briefing Room is maintained and updated by the statistical units of those
agencies. All the estimates for the indicators presented are the most currently available
values.
http://www.gpoaccess.gov/indicators/browse.html (1998+)
U.S. Documents Y 4.Ec 7:Ec 7/ (1960+)
Presents basic statistical series on total output, income, and spending; employment,
unemployment, and wages; production and business activity; prices, currency, credit
and security markets; and federal finance.
Standard & Poor's Statistical Service
Reference HG 4921 .S752
Contains a monthly report on "Current Statistics," and a set of pamphlets called "Basic
Statistics," which provide historical information. A thorough compendium of general
economic indicators, with fairly detailed data on hourly earnings and production figures
for major industry groups.
The "State of the Nation" segment of this subscription database contains current industry
reports, as well as statistics on manufacturing, inventories, sales, and industrial
production and capacity.
Statistical Portrait of the United States: Social Conditions and Trends
Reference HA 214 .S73 2002
Illustrates demographic, social, and economic trends in U.S. society using interpretive
text, charts, and tables. Chapters cover population, immigration, labor force, income,
education, crime, voting patterns, recreation and leisure, social trends, and trends
in government taxing and spending.
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Periodical Articles
Use the following electronic and print indexes to find articles about specific industries.
Once you have found the articles you want, in some instances you will need to check the
UCF Library Catalog to determine if we own the periodicals
you need.
(1971+)
Articles on advertising, marketing, economics, human resources, finance, taxation, computers,
and over 60,000 companies. Includes business conditions, trends, corporate strategies
and tactics, management techniques, competitive and product information, company histories
and new product development.
Company profiles, brand information, rankings, investment reports, company histories,
chronologies, and periodicals articles covering company and industry news. Reports and
forecasts prepared by top Wall Street and international brokerage firms. More than 11,000
U.S. and international companies and 53 industries are covered.
A multi-industry, international database that provides access to company, industry,
market, and product information. Covers over 600 leading trade and business sources.
Full-text articles are available online for more than half of those sources.
Index HF 5001 .B86 (1958+)
Indexes by subject, selected author, and corporate name about 350 journals in all fields
of business. Useful for locating historical information about an industry or company.
Continued by
Wilson Business Abstracts Full Text
(below).
Provides indexing to sources in business, management, economics, finance, banking, investment,
and much more. Full text included for nearly 260 journals.
F&S United States Annual
Index HG 4961 .F8 (1979+)
Supplies current information, taken from trade magazines, newspapers, and other financial
publications, on companies, products, and industries. The product section is arranged
by SIC code; the company section is arranged alphabetically. The online version of this
index is
Mergent Online (below).
Indexes over 800 journal titles including business, management, and trade journals;
some 80 regional and local journals and newspapers. Provides access to full text of
some articles. Updated daily.
Financial and background information, income statements, balance sheets, cash flow,
long term debt and Edgar (SEC) documents, on over 10,000 U.S. public corporations. Covers
current 5 years for most data.

Wall Street Journal
Newspaper Microfilm (1958+)
The financial newspaper of record offering in-depth coverage of national and international
finance as well as first rate coverage of hard news.
Wall Street Journal Index
Index HG 1 .W26 (1958+)
Issued in two parts: corporate news and general news. The annual cumulation of the general
news section also includes lists of the daily Dow Jones averages for the year.
A database to 345 English-language business magazines. Topics include accounting, personnel,
and small business. Continues
Business Periodicals
Index (above).
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Key Periodicals
The following selected periodicals are devoted exclusively to business. Please note, however,
that many other periodicals not listed here will contain articles about some aspect of theatre
studies; thus, the need to consult a periodical database
or index. Current print issues of periodicals to which the
Libraries subscribe are arranged by title on the third floor; print back issues are shelved
in the general collection by call number, while microform back issues are arranged by call number
on the third floor.

Business Week
Microfilm HF 5001 .B89 (1929-54; 1979+)
General Collection HF 5001 .B89 (1955-78)
Articles track political and legal issues and analyze the impact of new technologies
as they affect business, and also profiles companies, industries, and individuals.

Forbes
Microfilm HF 5001 .F6 (1918-87)
Microfiche HF 5001 .F6 (1988+)
The focus is on news and analysis of interest to executives, managers, and investors
in U.S. corporations. For the annual Forbes 500, see See <
http://www.forbes.com>.

Fortune
General Collection HF 5001 .F7 (1930-70)
Microfilm HF 5001 .F7 (1971-87)
Microfiche HF 5001 .F7 (1988+)
While the emphasis is on investing and personal finance, there are articles on smaller
companies and many market segments. For the annual Fortune 500, published each April,
see <
http://www.fortune.com>.

Industry Week
Carries articles profiling individuals and companies in every industry, along with reports
on new technologies, politics and legislation, and international competition.
Each month's issue provides trends in industry, business, and the general economy, including
current and historical data.

Wall Street Journal
The financial newspaper of record offering in-depth coverage of national and international
finance as well as first rate coverage of hard news.
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Additional Industry Sources
Use the following sources -- primarily directories and bibliographies -- to identify other
sources of information about industries.
Business Information: How to Find It, How to Use It
Reference HF 5356 .L36 1991
"Combines in-depth descriptions of major business publications and databases with explanations
of concepts essential for using them effectively" (preface).
Directory of Business Periodical Special Issues
Reference Desk HF 5351 .D574
Subtitle: "The definitive guide to indexed business, science, and technology periodicals."
Lists regularly-appearing special issues (buying guides, salary surveys, statistical
or advertising supplements, who's who directories, etc.) for 1,346 periodicals. Subject
index. Also see Guide to Special Issues and Indexes of Periodicals (Reference Desk HF
5351 G85 1994).
Encyclopedia of Business Information Sources
Reference HF 5353 .E9
A bibliography listing more than 24,000 titles arranged under four broad headings (products,
businesses, management functions, general subjects), and then by topic.
Industry and Company Information: Illustrated Search Strategy and Sources
Reference HF 5356 .H38 1991
Step by step guide to researching company and industry information with illustrations
of sources recommended.
Irwin Guide to Using the Wall Street Journal
Reference HB 3743 .L44 1996
How-to guide on using information contained in the Wall Street Journal for
investment analysis.
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Ask a Librarian
If you have questions or need additional assistance, Ask a Librarian,
call the Reference Department at (407) 823-2562, or e-mail the Department at
askalibrarian@mail.ucf.edu. The library liaisons
for Business are Ven Basco, Associate Librarian,
bbasco@mail.ucf.edu, and Ying Zhang,
Associate Librarian, yzhang@mail.ucf.edu.
Last Updated:
June 03, 2009