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Reach Out & Touch Someone!
Using an Open House
to Market Library Resources
to Teaching Faculty

by Ven Basco, Penny Beile, Rich Gause, Peter Spyers-Duran, Ying Zhang

American Library Association Annual Conference, New Orleans, LA

Poster Session, Sunday, June 27, 1999

Abstract - Marketing - Photographs from Open House - Results - Conclusion

Abstract

Databases come and go.  Electronic interfaces change. Technology is shifting from CD-ROM to Web delivered. Remote access is available. Wired Classrooms allow hands-on instruction. Electronic reserves are commonplace. How do you get your faculty instructed, enlightened and involved with the changing face of library resources and services?

You make it fun!  For the past several years the University of Central Florida Library has hosted an open house for new and returning faculty members.  As one of the fastest growing urban campuses in the nation, the Library's objective was to promote library services to the faculty in an effort to integrate library instruction and effective research in the classroom environment.  In addition to demonstrating classrooms, databases, and services, the open house also offered tours of acquisitions, cataloging, and other "behind the scenes" departments.  The demonstrations and tours, combined with door prizes, great food and an upbeat atmosphere, have had a positive impact on how faculty view the library and its commitment to excellence in teaching and research needs.

This presentation offers concrete suggestions for planning, marketing, and hosting a library open house.  Any library that is interested in promoting their resources and services will be interested in this session.  Handouts accompanying the session will include time lines, planning guides, and outcomes.

Marketing

New and returning faculty and graduate students were invited to the open house via a variety of venues, including:

Photographs from Open House 

Results

Faculty turnout was consistently high, but varied due to a number of factors.

Year Number of Faculty
Who Attended
the Open House
Percentage
of Total Faculty
  
1989 68 8.26%
 

No Library Open Houses were held 1990-1995.

 

1996 100 10.4%
1997 120 12.37%
1998 69 6.52%

Conclusion

Factors impacting turnout: Suggestions:
  • other campus activities
  • annual event
  • weather/rain
  • no conflict scheduling
  • alternating years
  • ???

Personal invitation and contact proved to be most effective in marketing the open house.


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Last update:06/03/09 02:57:46 PM

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