University of Central Florida Libraries
9/17/2014
http://library.ucf.edu/
UCF Website University of Central Florida Libraries
Login now

News

Available Channels

View Mode

Other Current Posts

RSS Feeds

 

Rosen Library Blog

Back to Archived Posts

Ebook Top Pick

Posted on: Oct 27, 2010 @ 4:33:55 pm

Managing Corporate Brands: A New Approach to Corporate Communication
by Marcos Ormeño

Publisher's Description:
Much attention has been paid recently to corporate brands and corporate reputations. Although companies go to great lengths to enhance their image in the minds of consumers, investors, employees and other constituencies, current research fails to explain how brand-building corporate communication programmes should be designed. Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication.

This ebook is available from the Springer eBooks database and is accessible anywhere with a valid UCF ID card. You can find more hospitality and business titles online by searching the Springer eBooks database. You may also find linkages to Springer eBooks in the UCF catalog, on the library website, or even in Google Scholar.

For further help accessing this collection or anything else, just Ask a Rosen Librarian!

[ 0 comments ] [
 
]

 

Add your comments

Once submitted, comments will not be visible until approved by a moderator.
 

Rosen Library Homepage | Ask a Rosen Librarian | Rosen Library Hours

QR Code URL for Mobile Devices