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New Exhibit on Sports Tourism

Updated on: Jan 13, 2010 @ 4:18:00 pm

If You Build It, They Will Come:
The Scope & Impact of Sports Tourism
On display January - May 2010

In recent years, research in the area of sports tourism has expanded greatly, investigating everything from event marketing to economic impacts to the sociocultural implications of various types of sports tourism.

No matter which angle you explore, sports tourism is undeniably big business. The annual U.S. market for sports-based travel is $44.5 billion, according to Sports Business Journal. Communities that plan carefully can reap significant benefits from hosting sporting events, including luring new visitors and businesses to an area and enhancing a destination’s attractiveness.

To learn more, check out our new exhibit on sports tourism -- If You Build It, They Will Come -- which focuses on such timely topics as the Winter Olympics and Spring Training. It’ll leave you cheering for more!

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