University of Central Florida Libraries
5/22/2013
http://library.ucf.edu/
netLibrary's ebook of the month for May 2005 is Blue Ocean Strategy. Check it out at http://www.netlibrary.com/
From Ford's Model T to Apple's iPod,
W. Chan Kim and Renee Mauborgne identify 150 strategic moves that had one thing in common. All of them made the competition irrelevant and created an uncontested market space with the limitless potential of a blue ocean.
Curves, the Texas-based women's fitness company, entered the oversaturated fitness market to acquire more than two million members in more than six thousand locations with total revenues exceeding the $1 billion mark.
In less than twenty years, Cirque du Soleil grew to levels of revenue that took Ringling Bros. and Barnum & Bailey over a hundred years to achieve.
The [yellow tail] brand of Australian winery Casella Wines took only two years to skyrocket to #1 in the fiercely competitive U.S. market for imported wine.
Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans.
A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.
