Ebook Top Pick for June:
- Long Tail of Tourism: Holiday Niches and Their Impact on Mainstream Tourism
by Alexis Papathanassis
- Publisher's Description:
Over the last decades, mass-tourism and the emergence of the holiday package has transformed recreational travel from a ‘luxury for the few’ to a ‘commodity for the many.’ The ever-increasing demand for individuality, enabled by IT and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting ‘long-tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their: demand development, supplier landscapes, operational challenges and future potential.
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