University of Central Florida Libraries
5/25/2013
http://library.ucf.edu/
Analysing International City Tourism
edited by Josef A. Mazanec and Karl W. Wöber
Publisher's Description:
In the long run, city holidays and weekend breaks will continue to be a vibrant and growing segment of the global tourism market. When the editors' first book on analysing city tourism was published in 1997, tourism marketing still had to prove its ability to utilise advanced research techniques and sophisticated analytical tools. More than a decade later this is taken for granted and no educational program of international significance would do without such methodology. However, there is still a shortage of literature demonstrating the 'how-to' of realising these analytical ambitions and the appropriate learning-by-doing support. This follow-up text to the 1997 book, entitled 'Analysing International City Tourism' to clearly underline its focus, further contributes to filling this gap.
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